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Hunting the Money - Big Picture, Micro-Analysis

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“Hey Meg! Why so quiet?”

I got an email recently, from a reader who used to enjoy my regular posting. He wondered, “what gives?” Where was the content he used to enjoy reading?

In a nutshell - I Need to Regroup.

I’ll explain.

In the elusive hunt for everflowing greenbacks, moneda, dinero, Benjamins, good hunters and huntresses need to do one important thing to survive…

Evolve

And in the evolution of my business, as one should with any business, I must take a step back, like with art, and see the whole picture.

I’m analyzing many factors, such as:

  1. What facetes of my business do I most enjoy?
    With having a “portfolio style” business, as Coach Dave Buck, CEO of Coachville, would call it - I have several main components, not just one focus. In my Coaching, Writing, Designing, and Educating - I’m looking at if there’s something I like to do more than the others.

    And in this evaluation, I come to one conclusion. Nope. I love them all. It’s the client or the project that makes the difference.

  2. What do the people want?

    Give the people what they want - not what they should want.

    In order to follow this old adage, one really needs to study people, and their motivating factors. People are motivated in buying, and in everything they do by a force somewhere between Fear <-> Love. Where do your products and services fall on that spectrum? Where do mine?

  3. What aspects of my business can I outsource?
    I have more ideas than the day is long - but everyone from the novices to the “guru moguls” all have one limiting factor in common. There is only 24 hours in a day. One needs to sleep for some of them, and if one wants a happily fulfilled life - one needs to be social for some of them, too.

    We all are working with the same limit in hours. But we can struggle with that hurdle alone, or we can get help & leap the hurdle as part of a team.

    Don’t get me wrong… I like being a solopreneur. The success of my businesses will reach the tipping point and mushroom by leaps and bounds when I can leverage the time of others.

There are other evaluation factors, too, but these are the big three that I’m re-organizing my businesses around.

I wonder how you would answer those, on your own Hunt for Money?

February 15, 2008   No Comments

Sponsored Posts

You might wonder why I do Sponsored Posts. To some, they are the mark of an amateur. To others, they are a viable source of income. Here’s what they are to me.

Freelance Gigs


I’m a freelance writer, and I often take gigs in the tech writing, business writing, and copy writing markets. A sponsored post is merely a quick freelance gig.

Scholarship

The money I make from quickie online writing projects goes into a fund that helps offset the cost of getting newbies online. Sometimes I meet a business owner who is in dire need of an online presence, without the funds to make it happen.

While I’m not a charity, I do like helping folks when I can.

I’ve helped quite a few people get started - when they sign up for my hosting company, I use my affiliate money and sponsored post money to offset the initial tech support. I’ve also helped folks with pro-bono business coaching. Paid posts help me still pay bills, when I do the freebies.

Genuine Recommendation

Most of the time, I only take reviews that I think my international, business, and writing readership will find useful. I also often take sponsorships from causes I want to promote.

It’s like paying it forward. A non-profit sponsors a writeup. They’re exposed to thousands of readers. I get paid. I give time and money to charities.

With all the “making money online” sites out there, I often wonder how they give back for what they’ve received. (Feel free to blog about this on your site & let me know!)

November 8, 2007   No Comments