One of the biggest mistakes I see authors make is not spell checking their own work and not hiring their own editor. – Meg Meyer

When your own name goes on the work, and it is YOU self-publishing – regardless of what printing or publishing company you work with – You, Mr. or Ms. Author, are responsible for the quality of your work. If you spend $1000, to have your book in print, and it comes out with a typo, a wrong word, or formatting issues – it is likely your own fault and $1000 down the drain.

People work hard for their money. They don’t want to spend $10-$20 a pop for a shoddy product. You might get your friends and family and possibly a few others to buy a copy. But if the work is poor – you lose the possibility of turning those buyers into fans.

So in your budget for your writing business, be sure to include time and money to ensure your book is perfect prior to printing. Then you can turn each new reader into a fan for life.